Lyndon Campbell

As Corporate SVP & General Manager of MarketCast Sports, Live Events & Brands, Lyndon is tasked with expanding MarketCast’s fan research and analytics practice with existing sports clients and top lifestyle brands, as well as guiding the development and rollout of new advanced analytics products and services aimed at growing and nurturing fandom. With over 20 years of sales and business development experience, working across both Fortune 500 and early stage companies, he has achieved a proven track record of success. Prior to joining MarketCast, Lyndon served in a leadership role at Nielsen Sports for more than a decade as SVP, Head of Leagues & Rights Holders. Before his time at Nielsen, Lyndon served in business development roles at AOL, Cablevision and Dynasty Global Holdings.